Andre, Chad Johnson, I mean Ochocinco, or is it Johnson again?, and a Bud Light
The FX show "The League" centers around a group of high school friends and their fantasy football league. It's mad funny, extremely vulgar, and depicts the characters as borderline sociopaths obsessed with stats and beating their friends within the league. While watching the latest episode, I realized how blatant the product placement is within the show. In almost every episode, The characters are shown with at least on Pizza Hut box, multiple Stella Artois, and a giant amount of Bud Light bottles. They also mention brands by name. Instead of saying "Grab me a beer." they will say "Grab me a Bud Light." This seems unnatural and forced. This doesn't take much out of the show, but instead makes the network seem cheap, or even desperate. Also, to me personally, the brands themselves seem to be struggling to gain consumers attention, which in a way hurts the brand identity.
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