Reppin'

The impact Red Bull has in sports is unreal. The amount of money the company is able to put into projects seems to be limitless. Two months ago they made history with the highest sky dive in history, beating the US Airforce's old record! I know this is old news, but the fact that a company selling energy drinks has generated enough money to send a man into space is still unbelievable.  As I mentioned in a previous post, the strangest aspect of this relationship is that the very athletes that are receiving this money and support from Red Bull are usually not users of the product. Take, for instance, the New York Red Bulls soccer team. While they hit the field sporting Red Bull jerseys, I doubt that any player fuels up on the beverage before the game, or possibly ever for that matter. The fact remains that energy drinks are bad for you, and do not lead to increased performance.

However, since the inception and current market saturation of these companies, athletes have been given the opportunity to travel to places and realize goals that would be impossible without the massive corporate sponsorships they have been awarded. Is it better to have an athlete sponsored by a product they clearly don't use, but be able to do anything they dream of, or to have athletes stand behind their brands and only receive limited resources?