Energy drink companies such as Red Bull have been ferocious about creating a connection between extreme athleticism and drinking their product. Is there really a correlation between shredding a bike and drinking Red Bull? Is hard work, training, and intense focus the key to performance or can you simply down a few sugar pounders and transform into Travis Rice?
Wednesday, September 12, 2012
Set It Off!
Alright, first blog post of the year! This blog will focus on all aspects of marketing, from advertising to consumer psychology. I think the best way to start it off is with some music, biking, and a little product placement brought to you by Red Bull. Here we go!
Energy drink companies such as Red Bull have been ferocious about creating a connection between extreme athleticism and drinking their product. Is there really a correlation between shredding a bike and drinking Red Bull? Is hard work, training, and intense focus the key to performance or can you simply down a few sugar pounders and transform into Travis Rice?
Energy drink companies such as Red Bull have been ferocious about creating a connection between extreme athleticism and drinking their product. Is there really a correlation between shredding a bike and drinking Red Bull? Is hard work, training, and intense focus the key to performance or can you simply down a few sugar pounders and transform into Travis Rice?
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